Targeting Longtail Keywords is an effective SEO strategy because they do not require high domain authority. This makes it easier to Rank well in search engines. Longtail keywords are typically phrases containing around three to six words with a low search volume. As such they are more specific and have a higher search intent than […]
EAT Stands for Expertise, Authoritativeness, and Trustworthiness. YMYL stands for Your money or Your Life. Google references both of these concepts in their Search Quality Rater Guidelines to evaluate the effectiveness of search results. E_A_T refers to Google’s judging of a page’s credibility. Google uses quality raters who are real people that determine how well […]
When creating content both the searcher and the search engine must be considered. Seo Content is content designed to rank in Search engines. As discussed in class the best way to do this is to target the true intent of the user’s search. In most cases when content does not fails to target the searcher’s […]
Pogo-sticking is something that we do everyday when we are making a Google search. This is something that can make or break your website’s amount of traffic. This is when the user clicks on your site and then they just go back to the SERP and click on a new link because yours was not […]
SEO has long been the crucial piece for digital marketing, until Answer Engine Optimization (AEO) entered the scene. AEO is like SEO in that it optimizes content for search queries that are phrased as questions. The aim is for the question to appear in the SERP as a snippet or answer box. The rise of […]