Targeting Longtail Keywords is an effective SEO strategy because they do not require high domain authority. This makes it easier to Rank well in search engines.
Longtail keywords are typically phrases containing around three to six words with a low search volume. As such they are more specific and have a higher search intent than short keyword phrases.
There is typically less competition for Long Tail Keywords because most sites tend to focus on keywords with large search potential. As a result, they lead to higher conversions in transactional searches.
Long Tail Keywords are a combination of a seed Keyword and Keyword modifiers that help focus and target specific user intents.
Check out the following graph which details the relationship between Keyword Length and Search Volume From: Surferseo.com
One Response
This is a great reminder since long-tailed keywords provide an opportunity to gain an edge over competitors. It makes sense that they have less competition and I wonder if that means it can be harder to determine the right long-tailed keywords due to specificity.