SEO has long been the crucial piece for digital marketing, until Answer Engine Optimization (AEO) entered the scene. AEO is like SEO in that it optimizes content for search queries that are phrased as questions. The aim is for the question to appear in the SERP as a snippet or answer box. The rise of this new tool is also because of the increased use of virtual assistants and voice search. As Google and Microsoft continue to battle, companies will have to pay for both search engine results and Answer engines, such as ChatGPT. AEO should not be viewed as a rival to SEO, rather a help. SEO has become more sophisticated over time, it is no longer acceptible to cram a bunch of keywords into a site. Instead the algorithm rewards sites with high-quality, relevant content. This is where AEO steps in. Businesses can predict the questions that their consumers are searching for, and optimize them in a way that they appear on the SERP in the answer box or snippet.
https://www.forbes.com/sites/forbesbusinesscouncil/2023/03/14/the-future-of-seo-is-answer-engine-optimization-aeo/?sh=268f81262ef3
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