We have been constantly learning the good and practical ways to implement SEO strategies into our websites and businesses but have not yet looked at how poor SEO can affect your business in negative ways.
According to recent studies if your page takes longer than 3 seconds to load almost half of the searchers out there will back out of your webpage. Along with Google ranking your website low for slow loading speeds.
Mobile user friendly is key in today’s world otherwise people will imminently leave your website. More people now are searching on mobile devices than ever, the only way to prevent your business from falling behind and losing customers is to make your website user friendly.
Content is key, so do not duplicate it. Duplicating your content shows a lack of creativity, poor effort into your content and no originality.
Bad links can drastically drop you on the Google SERP leading you to misdirected sites or error codes resulting in customers exiting your website.
Lastly Keyword stuffing is now a thing of the past. While it worked well for awhile, Google has adjusted to now lowering their SERP Rankings.
The higher the SERP the better chance you have of getting noticed by customers. Following these tips of what not to do will help get you there!
2 Responses
This was a very helpful post! I agree with the first thing you said – if a page takes longer to load, I often will just back out and try another website. I also think mobile-friendly is a big thing that will make or break your site nowadays, since most people spend the majority of time searching on their smartphones.
As fast-paced as our world seems to be, the Internet world is even faster. People expect very speedy turnaround on getting whatever they are searching for – and if your site can’t give that to them, they will go to a competitor. One of my CS professors used to say, “It takes 200 milliseconds for a person to realize that a program is lagging – so your program had better not take longer than 200 milliseconds!”