Link building is the process of getting other pages to link back to pages on your own site. This process increases traffic to your site through other sites that are credible and reliable.
Below is a list of the most common link building strategies:
- Content marketing
- Email outreach
- Broken link building
- Unlinked brand mentions
- PR
Link building is very important because the more backlinks a page has, the higher it can rank. Backlinks are one of Google’s most important ranking factors. To Google, backlinks can be seen as “votes of confidence”. Each backlink a site has counts as a vote for a more reliable, valuable, and useful website/webpage.
To build links, you should…
- Ask for Links: This means directly contacting a website and ask them to link to yours.
- Add links: This refers to going to another website and manually adding your link to it. This is one of the easiest ways to build backlinks.
- Earn Links: This refers to websites linking to you without you asking them to. This is probably the most difficult way, but if you can earn links this way, it means your site includes high-quality, useful content.
Backlinks are crucial if you are trying to higher your ranking on the Google SERP page. Following these steps will help you to start in the process of building backlinks and will set you up for success.
Source: https://www.semrush.com/blog/link-building/
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