Backlinks, also called inbound/external links. Serve as a vote of confidence to Google. Having sites link to yours can help boost your link rating. For example, if you are creating a website for your brand-new product. Then Good Morning America wants to feature you in their next “deal n steals”. Google will see that and view you with more credibility. But having a thousand links on random Reddit threads will have hardly the same effect as authoritative sites. You also do not want to link spam. Such as paying for links or too many link exchanges. Using these practices too often can lead to a penalty from Google, and lower the ranking. Many sites can track the backlinks to your site and give out a rank. Such as Adobe Express or Ahrefs.
Once Google is linked to your site, having inbound links to pages on your site can further boost ranking. This helps Google quickly crawl the site and better understand your site structure.
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