Website architecture is the hierarchy of pages on a website and how they are all connected. Website architecture is important to SEO for a few reasons. The first reason being that it helps search engines find and index all of the sites pages. The seconds reason is that it spread authority throughout the webpages through internal links. Third, it helps visitors find the content that they are looking for.
Website architecture is important because it affects both the search engine rankings and user experience. Having good site architecture can help pages rank on Google. Google uses internal links to discover and rank pages. The most disorganized your website architecture is the harder it will be for Google to rank you page well. Because of this, it is important to keep overall internal linking strategy in mind when creating a website.
Internal links are what will help users and Google find your site so that it can rank well on pages. Internal links and hyperlinks point to other pages on the same website. When two pages are linked together, this shows the search engine that the two pages are related which will help the search engine understand the site’s structure. Links also pass authority in the eyes of the search engine, this is another reason why it is important to get it the practice of using relevant links on your website.
SEO and website architecture are critical for a high ranking website and go together in almost al circumstances.
One Response
This is a very informative post. Website Architecture is sometimes overlooked, which makes content like this very valuable.