Thinking Outside the Box While Creating Content for SEO

When it comes to search engine optimization, content is king. Increasing your website’s status in SERPs follows from generating unique, relevant content for users. Here are 4 ways to create original, attractive, and valuable content for users:

1. Include visual elements. Visual elements are considered “sticky” content because they generally increase the amount of time a user remains on a webpage. Use images and optimize attractive typography and colors. Arrange elements on your page into a clean and interesting visual arrangement.
2. Add animated elements. Animated elements take visuals a step further. The only thing the human eye gravitates to more than images is movement! Animate the way headings and text show up on the page, create an automatic content slider, or generate your own cinemagraphs.
3. Create original video or podcast content. Original videos and podcasts can differentiate your website from others and help users consume information more quickly and easily. Excellent videos and podcasts may even earn links from other websites, further increasing your site’s ranking.
4. Add interactive elements. Calculators and digital tools give your website an element of uniqueness and authority. Polls, quizzes, and surveys can also help your users stay engaged with your site.

Exceptional content earns authoritative links while focusing on delivering solutions to users’ problems (or gains to their proverbial pains). Focus on delivering quality content through diverse media, and supporting it through your social media and internal links.