1. Match Search Intent
Matching what people are exactly looking for is a huge plus for showing up on Google’s SERP.
2. Perform Keyword Research
Start by choosing prime keywords and work into longtail keywords as well as testing your theories about keywords.
3. Find Topics Relevant to Your Audience
Find topics your customers would be interested in.
4. Create a Well-Optimized Title Tag
Consider being brief, concise, and unique.
5. Optimize the Meta Description
Be brief, use active voice, and add a call to action.
6. Use Headers Strategically
Help readers and Google better understand your content.
7. Structure Content for Readability
Use table of content, keep paragraphs short and scannable, answer questions users may have, use bullet points or lists.
8. Add Visual Content
Do not include “image of, or picture of” keep alt text to under 125 characters.
9. Use Internal Links
This helps search engines to structure your pages on your site for relevance in searches.
SEO Writing Guide + 9 Tips to Optimize Your Content (semrush.com)
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