How Google Analytics Helps You Achieve Your Company’s Goals

Google Analytics is a piece of software that is extremely helpful for optimizing the SEO of your company’s website. The data collected by GA helps you determine where your site visitors are coming from and going, which therefore allows you to see where your SEO is strong and weak. Once you know this, you can optimize your SEO to better achieve your long-term company goals.

When using Google Analytics, there are three key questions to ask yourself related to your company’s goals. The first is, “What are your goals as a business?” Are you providing a service to help people, a product to satisfy customer needs, or even simply information to entertain users? Understanding the purpose of your business is crucial to setting goals, whether those goals are to sell a certain number of products or generate a certain amount of traffic to your site.

The second question is, “What kinds of activity would you like to see on your website or app?” When a user lands on a page of your site, you must have a planned conversion action that you want them to take, such as filling out a form, signing up for an event, subscribing to a service, or purchasing a product. The planned activity also helps you form your company’s goals more specifically.

The third question is, “What kinds of information would help you measure this activity?” No matter what your goal ‘activity’ is, there are basic data measures that will likely prove helpful to you, such as number of sessions on your site, session length, engagement rate, pageviews, and number of new/returning visitors. These are all pieces of information that Google Analytics collects. So, once you have defined your company’s goals and created compelling content centered around a conversion event, Google Analytics helps measure how successful your site is at achieving the conversion. In turn, this data helps you to better optimize your site and therefore achieve your company’s goals.