There are several different kinds of analytics that you can do to track the traffic that is moving through your website. It is a way for the website creator to see how well their site is performing and if they are drawing in users. There are a lot of different outlets to track these analytics, most options are free to use and very easy to get set up.
Google Analytics is a great tool for tracking website traffic and user behavior on your site. The first step to using GA is installing it to your site and getting it set up. Once it is all set up, it will go to work on its own and will begin collecting data on its visitors. After the data is collected, it has to be sent to Google’s servers to be processed and put into a form that is readable by the website owners. Once the data is finalized, it is organized on the Google Analytics website and you are able to navigate your way through the site and see several different data points. Google analytics has just come out with a new system that trains people to be able to analyze and track their website analytics on their own or just to be able to understand what the different components mean and why they matter. This new training is called GA4, it is the latest version of Google Analytics and it is a very informational course that will provide you with a special certification once you complete it. There are several other page analytic sites that will provide you with any data you may need to see your website traffic. Overall, analytics about this can be very helpful in seeing what you do well and what you may need to improve upon with your website.
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Nice overview of Google Analytics and how valuable it is as a tool!