What is SEO
process of optimizing a website to rank higher in Search Engine Results Pages (SERPs).
Why is SEO important
SEO is so important because most users (~70%) will click a result that appears closest to the top of the page and will not scroll down for further options.
How does SEO work
search engines crawl the web to find and index all available public pages. Then they try to organize this information so that it can be accessed by the ranking algorithms during the ranking process.
How search engines rank websites
When ranking websites, search engines look for specific elements, the most important are:
Content Relevance, E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), Experience, Expertise, Authority, Trustworthiness, content quality, and transparency.
What’s the best way to learn SEO
Take a free course/ hire someone.
How to get started with SEO
- Step 1 Keyword Research
- Step 2 Writing SEO friendly content
- Step 3 Technical SEO Basis
- Step 4 Links
- Step 5 Structured Data
SEO Guide 2023: The Easy (But Complete) Guide For Beginners (reliablesoft.net)
Joey Guida
One Response
I really liked how simple this was to consume. The acronym was also super helpful.