Brian Dean, the founder of Backlinko, has contributed significantly to the field of SEO with his unique strategies and insights. Brian’s Skyscraper Technique is a content creation and promotion strategy that aims to generate high-quality backlinks and improve search engine rankings.
The Skyscraper Technique is effective because it taps into the existing demand for popular content while offering an improved and more valuable version. By creating exceptional content, you increase the chances of attracting backlinks from other websites that find your resource more authoritative and comprehensive. As a result, your website’s search engine rankings can improve, driving organic traffic and boosting your online visibility.
However, it’s important to note that the success of the Skyscraper Technique depends on the quality of your content and the effectiveness of your outreach efforts. Simply replicating existing content without adding value or executing outreach poorly may yield limited results. Therefore, it’s crucial to invest time and effort into creating outstanding content and implementing a thoughtful outreach strategy to maximize the benefits of the Skyscraper Technique.
The Technique involves: Identifying Popular Content, Creating Something Better, Improving On-Page Optimization, Promote Your Content, and Monitoring and Engaging.
2 Responses
This is great! I think this is good way of structuring the content and more.
This was so interesting to read about! I like how the root of good SEO is good still good content.