You’ve created a brilliant website, and it has been up and running for a few years now. It is… outdated to say the least. Your keyword ranking is starting to drop and it feels like the users just aren’t coming to your site like they used to. It just hasn’t been a priority- your business took off and you’ve been busy hiring more employees and developing new products. So where do you go from here?
The first step is to evaluate where you are at. This involves looking at your organic traffic, keyword ranking, and backlinks. This provides an overview of the current successes and failures of your site. From here, you can compare your results to that of your competitors. Not all industries are the same, so it is important to stay focused on what is going on in your specific industry. The users on these sites are the potential customers of your own site. From your competitors, you can find inspiration. It is possible to see what areas you need to improve, and which areas you are already strong in and can capitalize on.
After you have evaluated where you are in comparison to others, you can set your goals. It is important to determine where exactly you want to go. From your previous research, you should be aware of what keywords to target and create realistic expectations for your site.
As you are working toward these goals, it is important to continually evaluate where your site is at. This involves analyzing the pages and content on your site and continuing to improve what you are producing. At this stage, you can update any outdated content and delete any content that is no longer valuable to consumers or helping you to reach the goals you have set.
Another useful step at this point is to build out topic clusters. This can help you stay focused on your goals. Furthermore, it can help you develop your niches and find ideas for topics to create content around. As before, these topic clusters should be around the keywords you developed. This can eventually lead to an XML sitemap, which is another useful component of SEO.
With these simple steps, your site will be back off to the races in no time. With updated content and a clear direction, you can drive users to your site once again. The best part is these steps, even completing all of them, won’t distract you from your other business goals. By spending a few minutes on your site and SEO every day, you can see phenomenal improvement in your SEO metrics.
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