What is SEO in Digital Marketing & How Does it Work?

There are many categories when it comes to SEO, digital marketing is just one out of the many that are out there. But what is digital marketing?

• Digital marketing also known as internet marketing, is a marketing campaign conducted to grow the brands awareness on the internet using electronic devices

• Using digital marketing gives your brand visibility to the audience that you are trying to target.
• This ends up leading to more web traffic and prospects. Customers visit your site to take a specific action

What is SEO in digital marketing?

• SEO is a marketing strategy that helps to show a business’s website on search engines by optimizing the web pages
• SEO plays a key role in helping your website appear in organic search results which increases web traffic

How does SEO work in digital marketing?

First Step: Crawling

• Search engines use crawlers to control the crawling process
• They are known as spiders or robots
• They analyze the website to discover the content

Second Step: Indexing

• Search engine looks at the crawled content & figures out whether the content is valuable to show.
• If it is, then it will be indexed
• Indexing is about storing the information in the database for it to be retrieved for the user’s queries
• In order to be indexed, your website must have unique & friendly content

Third Step: Ranking

• This is where your website gets ranked in the search engines, it is the most important stage for your website to gain visibility

What Is SEO in Digital Marketing & How Does It Work? – ESP Inspire