7 Important Elements of Quality Web Design

First Element: Solid Navigation

• Users want to be able to access your information quick and easily
• Want to keep leads, then make it easy for your audience to navigate through your content

Second Element: Responsive Design

• With the growing of mobile devices, responsive design is the most important
• Audience will access your content from a multitude of devices, ensure that everyone has a positive experience

Third Element: Style Guide

• Style guides will help you keep a consistent brand image on your website
• You decide the color, format, and typography for every page on your website
• Whenever someone adds an element to your site, it adds consistency with other pages

Fourth Element: Purposeful Visuals

• Customers are 10x more likely to interact with a video than text
• Great to add visuals, but don’t go overboard with it

Fifth Element: Good Copy

• Important when including information to your site, write quality copy
• Writing good copy keeps audiences engaged with your page longer

Sixth Element: Call to Action Buttons

• Want to guide users to converting
• It’s important when trying to get audience to convert
• A well-designed CTA button will more likely get your audience to take the next step

Seventh Element: Page Speed

• Make sure that your page loads quickly
• If it takes to long to load, then your audience will lose interest very quickly

Why Is Web Design Important? | 6 Reasons to Invest (webfx.com)