To target the right user, you first have to create the perfect user. Develop a description of who you are targeting. You need your searcher to have important and relevant information like demographics, location, type of role they play in a company, their pain, and most importantly, why they are searching. By following this layout, you’ll be able to outline your perfect target.
Pain: Develop a list of ideas that describe the pain of your target users. What problems are they trying to solve through search?
Gain: Develop a list of ideas that describe what your target users are trying to gain. What positive results are they looking for regarding search?
Questions: Develop a minimum of 10 questions your user is typically asking. What kinds of questions do they ask relative to your business?
Statements: Develop a minimum of 10 statements your user is typically making. What kinds of statements do they make relative to your business?
Keywords: What keywords and phrases are suggested by the questions and statements? Brainstorm a list of keywords and phrases. This is not a list of final choices, but is designed to get you moving in the right direction.
Content: What type of content is suggested by the information you’ve put together so far? Make a preliminary list of categories of content or sample page/post titles which speak directly to their pain and/or questions.
With this list, you should be able to target your user easily!
3 Responses
Nailing down an audience sounds very important for content and targeting I like how you have clearly outlined these steps.
this is all so important when finding your target user, and i liked how you layed out each step clearly
I really liked that first sentence in describing the point of a search persona. The perfect person is a means to the real people.