With the uprise of social media, it’s no surprise that is plays a major role in helping companies get their content in front of a larger audience. This leads to many things that have the potential of benefiting SEO, including an increase of backlinks, improved engagement signals, and more owned SERP real estate for branded queries. Also, having a deep understanding of both SEO and social media marketing helps your company perform better on both channels. Audience research on social media helps you in creating more targeted content and SEO research helps you understand what that social audience wants.
So, how crucial is social media in SEO? Here is a list of 10 reasons why social media is important in SEO.
- Social Media = Increased Visibility = More Links
- Social Can Help You Improve SEO Ranking Signals
- Posting on Social Gets Content Indexed Quicker
- Social Interaction Data Can Help You Improve Your SEO Content
- Social Media Helps Build Search Demand
- Social Media Helps You Identify the Audience for Your SEO Content
- Social Media is a Great Place to Conduct Keyword Research
- Social Media Can Help You Generate New Content Ideas
- Social Helps You Claim Owned SERP Real Estate for Branded Queries
- Social Drives Traffic While You Wait for SEO
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I love the simple list. This is the kind of thing that I can work off of and something that you can also show quickly to clients and say, here are all the reasons why improving social will improve your engagement and impressions online as a whole.
Social media’s role in SEO cannot be underestimated. It offers numerous benefits such as increased visibility, more backlinks, improved SEO ranking signals, and quicker content indexing. The interaction data from social media can also help optimize SEO content. Additionally, social media aids in building search demand, identifying target audiences, conducting keyword research, generating content ideas, and claiming owned SERP real estate for branded queries. It’s worth noting that social media can also drive traffic while waiting for SEO efforts to take effect. Understanding the synergy between social media and SEO is crucial for maximizing the benefits on both channels.