SEO is an ever-changing game and if you want your website to stay relevant and visible, it’s important to stay up-to-date with the latest trends. Here are the top five SEO trends for 2023 that you need to know about:
1. Voice Search Optimization
With more and more people using voice search, it’s important to optimize your content accordingly. To rank well, use natural language, and answer common voice search queries.
2. E-A-T and Expertise
Google is placing more importance on Expertise, Authority, and Trustworthiness (E-A-T). To improve your E-A-T, focus on creating high-quality, informative content that demonstrates your expertise in your industry.
3. Mobile-first Indexing
Make sure your website is mobile-friendly and responsive, as Google is now using the mobile version of your site’s content to determine its search engine rankings.
4. Visual Search
Include high-quality images with descriptive alt tags and captions to optimize for visual search.
5. Video Content
Videos are highly engaging and shareable, making them a great way to improve your search engine rankings. Use descriptive titles and tags and embed your videos on your website.
These trends will help you improve your website’s search engine rankings and attract more traffic. Keep in mind that creating high-quality, informative content is still the most important factor in SEO success.
Sources:
https://www.brightedge.com/guides/voice-search
https://developers.google.com/search/blog/2021/06/core-updates
https://moz.com/learn/seo/mobile-first-indexing
https://www.searchenginejournal.com/video-content-seo/364184/
https://www.semrush.com/blog/eat-and-seo-how-to-create-content-that-google-wants/
https://visualobjects.com/seo/resources/visual-search-statistics
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