First, what are Rich Snippets?
Rich snippets are visually more appealing search results with additional valuable information displayed alongside the title, description, and URL. The extra information comes from structured data on the page.
When do they show up?
Rich snippets can only appear for pages with certain types of information, and they can be limited further by a device type. For example, “how to” rich snippets can only be shown on mobile devices.
Rich Snippets vs. Rich Results
- Rich snippets: Regular search results with additional information displayed alongside the title, descriptive snippet, and URL.
- Rich results: Any type of visually-enhanced search result with information pulled from relevant structured data. Rich snippets are a type of rich result.
How do Rich Snippets Improve SEO?
Ranking high in search results is great, but what ultimately makes people click through is the content of the snippet. Rich snippets help make your webpages look more enticing in the search results.
How do you get the most out of Rich Snippets?
1. Check which rich snippets are right for you
2. Implement structured data
3. Validate the markup
4. Monitor marked-up pages for performance and errors
2 Responses
Rich snippets are the exact reason why you need to have your structured data nailed down, accurate, and complete. Interesting point on the specific rich snippets that only show up on certain platforms or devices.
Rich snippets are enhanced search results with additional information displayed alongside the title, description, and URL. They appear for pages with specific types of information and can improve clickthrough rates. Rich snippets are a type of rich result, which refers to visually-enhanced search results pulled from structured data. To make the most of rich snippets, identify the appropriate types, implement structured data, validate the markup, and monitor performance and errors of marked-up pages. These steps help optimize SEO and enhance the appearance of webpages in search results.