Why is Web Design Important

First Reason: It sets the first impression

• Gives the audience an impression of your business
• They will judge your business within seconds
• If your website is unappealing, they will disapprove of it immediately
• A good website helps keep leads on your page

Second Reason: It aids your search engine optimization strategy

• Web design elements and practices influence how you publish content on your website
• Effects how search engine spider crawl and index your website
• Including SEO is important to be successful

Third Reason: Sets impression for customer service

• People judge how you treat them just by looking at your website
• If you don’t put effort into making your website the best possible, then it sends a message that you won’t care about the customers
• First impressions are important to gain leads

Fourth Reason: Builds trust with your audience

• People don’t trust poorly designed websites
• People spend a lot of money on manufacturing a website, if the design convey trust, they will find somebody else to do the job

Fifth Reason: Your competitors are doing it

• Competitors utilize web design
• Must use web design to compete with your competitors
• It’s an opportunity to set yourself apart from your competitors

Sixth Reason: It creates consistency

• When getting new leads for your business, want to be able to build up your brand
• Get people familiar with your brand, so when they are ready, they will convert
• Online web designs help keep consistency across your page

Why Is Web Design Important? | 6 Reasons to Invest (webfx.com)