SEO and Marketing have one thing in common that has stood out more and more as I study them: Perception matters. Visual perception plays a crucial role in the field of SEO. User experience may be shaped by many different things. Some people more than others may be naturally visually stimulated, but either way perception […]
Details build impressions. That is the only way to describe it. Anyone trying to claim that SEO is not about details has to be incorrect. The details make everything happen the way it needs to, but the significance is not in having the right separator on the title tag, but in winning the trust of […]
Working for small businesses can be an incredibly enjoyable and rewarding experience, even on the SEO side. Firstly, small businesses offer an intimate environment, where employees can form genuine connections and build strong relationships with their colleagues and employers. This sense of camaraderie creates a supportive atmosphere that encourages collaboration and teamwork. Because I know […]
Trends can be such helpful and effective hacks to help people memorize or remember things, or just to help them feel known and understood. In SEO, however, using a trend heavy approach means constant revamping to stay fresh. Whether or not the trade-off is worth it will depend on the website and who it is […]
There are so many reasons to love 404 Error pages. They are secret avenues to winning a consumer’s heart. 404 Error pages show how a company has chosen to handle a completely blank space. It shows personality… or the lack thereof. While a serious 404 Error page may get users back on track quickly, it […]