Trends can be such helpful and effective hacks to help people memorize or remember things, or just to help them feel known and understood. In SEO, however, using a trend heavy approach means constant revamping to stay fresh. Whether or not the trade-off is worth it will depend on the website and who it is seeking to reach. Trends in the general scheme of things, however, I have come to see as very helpful. They are a means to communicate relevance, taste (hopefully), and humor. Brand personality comes out in the way a company handles its SEO. Whether that is because of keywords, or web-formatting, or any other piece, it communicates something. The site visitors will be reading something from it. Being able to be tastefully trendy is a deadly skill.
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