Why SEO? Mastering the intricacies of SEO (Search Engine Optimization) is essential in a digital era where visibility is the key to success. In basic terms, SEO is the process of organically optimizing your website through different methods to rank higher in search engine result pages (SERPs). Through optimization, websites can attract traffic and create […]
E-A-T is a system within Google’s algorithm by which they evaluate the credibility of a source. It stands for expertise, authoritativeness, and trustworthiness. This concept was published by Google in 2013. Google looks into web pages to locate credentials, reviews, accuracy, authors, and other things to determine their trustworthiness. Google judges sites based on these […]
When looking into black hat digital marketing practices and how you could use them in SEO, a common theme was seen through it all: payment. This had me thinking as to is paying for a better ranking or for someone else to help your ranking actually unethical, or is this service that is readily available […]
Due to the massive increase in machine learning (AI) technology, SEO is vital to the success of any online business. Simple advertising work and other marketing is no longer sufficient to get a competitive amount of traffic through a website or online shop. This means that hiring a professional SEO consultant can cost several thousand […]
Your goal: get as many people engaging with your content as possible. How do you do that? Get your site out there for users to see by utilizing SEO Here are the top 5 ways that SEO increases site visibility: 1. Keyword Optimization – ensuring that your keywords are the right content to drive people […]