Your goal: get as many people engaging with your content as possible.
How do you do that? Get your site out there for users to see by utilizing SEO
Here are the top 5 ways that SEO increases site visibility:
1. Keyword Optimization – ensuring that your keywords are the right content to drive people to your site
2. Quality Content Creation – When your content meets your user’s needs and provides valuable information, search engines will rank your websites higher.
3. On-site SEO – Internal content and media on your website
This includes metatags, social media, URL structure, google site map, etc. These provide clear information about the content of each page.
4. Off-site SEO – External connections to and from your website
5. User Experience – How a user interacts with your website
Search engines care about user experience. They want users to get the answer to what they asked or be satisfied with what they’ve seen on the SERP. This doesn’t always mean just the copy. This can mean readability, load times, aesthetically pleasing, and mobile friendliness. If a user doesn’t have a good experience with your website, you’ll notice a much higher bounce rate.
Now that you’ve got a flavor of what SEO entails, research more and discover what else there is to learn.
2 Responses
I think that this is a very good summary of demonstrating the importance of Search Engine Optimization! I really like your clarification that you should not just pick and choose the points you like best, but SEO must be taken as a more wholistic approach, applying everything listed to play to the algorithm and get your site out there with maximum efficiency.
I really like how simplistically you worded everything in this blog post. This would be a great read for someone who doesn’t know anything about SEO and wants a quick read on some of its basics and why it’s essential for visibility.