One of the most important parts of marketing is targeting the right market. Let’s unpack that a little bit. Essentially, there is a specific group of people who would be interested in your product due to a set of desires, needs, or simply interest in your business. As a marketer, it is important to leverage […]
Search Engine Optimization is the process of maximizing the amount of visitors to a certain website by ensuring that the site appears high on the list of results returned by a search engine. How it works is a user creates and publishes a piece of content to a website using strategies to maximize page views. Then, bots […]