Search Engine Optimization is the process of maximizing the amount of visitors to a certain website by ensuring that the site appears high on the list of results returned by a search engine. How it works is a user creates and publishes a piece of content to a website using strategies to maximize page views. Then, bots scour webpages, collect information about each web page’s contents, store that information in an index, and tag them with relevant search terms. Finally, algorithms determine the content on a search engine results page, based on how well it satisfies the user’s query.
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