SEO as a Career

There are a variety of different options available for people interested in pursuing SEO as a career path.

SEO Specialist

• optimizing websites to improve search engine rankings
• conduct keyword research
• analyze website performance
• enhance organic visibility (both on and off page)
• salary of $56,000

Content Strategist:

• plan, create, and optimize content
• make sure strategies align with SEO goals
• conduct keyword research
• develop content calendars
• create engaging and informative content
• salary of $70,000

Technical SEO Manager:

• handle technical aspects of website
• update website structure
• resolve technical issues to improve SEO
• improve site speed and mobile responsiveness

Link Building Specialist:

• acquire high-quality backlinks
• improve website’s authority and rankings
• build mutually beneficial relationships with other websites
• secure valuable backlinks

Local SEO Specialist:

• optimize website specifically for local searches
• help businesses attract local customers
• manage local citation
• ensure consistent data (name, address, phone number)

E-commerce SEO Manager:

• optimize online stores for search engines
• optimize products, category pages, site structure, and user experience
• work to drive organic traffic and conversions

SEO Consultant:

• advise businesses to improve online visibility
• analyze websites
• develop customized strategies for SEO
• offer guidance for implementing SEO practices

SEO Data Analyst:

• collect and interpret data related to performance and search rankings of website
• provide insights to form strategic decisions

SEO Trainer:

• create educational content, courses, and workshops for SEO
• help people develop skills for SEO

SEO Manager:

• oversee entire SEO strategy for company
• develop and execute SEO plans
• manage marketing teams
• track SEO performance
• ensure SEO is aligned with overall business goals
• salary of $81,000

SOURCE: https://www.simplilearn.com/seo-specialist-career-paths-article#:~:text=SEO%20specialists%20focus%20on%20optimizing,strategies%20to%20enhance%20organic%20visibility.