Understanding your customers in the business world is very important to developing a marketing strategy. One of the best tools to use to understand your customers is creating customer personas. with customer personas, you can understand your customer’s demographic, interests, motivations, and barriers, and leverage that knowledge to create the perfect marketing strategy. To create […]
Discovering the correct keywords for SEO is not as simple as just listing words relevant to your business or site. Proper keywords are relevant to each specific customer and the world around the business as well. This is why customer interaction is crucial to start before any attempts at sales, because no matter how good […]
The goal of SEO today is to deliver valuable and relevant content to the user in the easiest way possible for them to access. That may not have always been the case when SEO was first developed. When SEO was first used it wasn’t super efficient and often the content was always relevant. Today companies […]
At the end of 2022 and the beginning of 2023, Google updated its Search Quality Evaluator Guidelines by introducing its Double E-A-T. In an effort for Google to build a safer and virus-free environment it has over the years built its SQEG (Search Quality Evaluator Guidelines). There are two primary focuses of a Search Quality […]