SEO is becoming increasingly important for all businesses, but it may be more important out of the gate for startup businesses. Now more than ever it is hard to stick out online due to the over populated industries. SEO is one key way to immediately stand out and gain a competitive advantage over your competitors.
One of the main reasons for the importance of SEO for startups is how cost effective it can be. Often, business invest their money into marketing and advertisements but look over the benefits that could be had from SEO, when it is far cheaper. SEO offers a way for startup business to reach customers they may not haven been able to reach with their budget for marketing.
Another advantage of SEO is it can boost the company’s credibility and trustworthiness. For startup companies one of the biggest problems you can face is the battle to gain credibility. SEO gives you a pathway to create a perception of trustworthiness. Websites that rank higher are typically perceived as being more credible.
Finances and credibility are two of the most common problems for startup businesses. Using SEO all startups are able to help with both of these problems. The importance of SEO for startup companies cannot be overstated.
2 Responses
This is a great point, it feels like not many startup businesses take SEO into account right away, immediately stunting them from potential traffic and consumers. This is a great tip for them.
You made a lot of great points! Using SEO is so important, especially for small businesses if they wish to get ahead. SEO can help them stand out by using many techniques. Small businesses are able to reach new customers and their target audience.