Before getting into three tips for small businesses looking into improving their SEO, You must have these basic things:
- A website
- You’ve installed Google Analytics, or other tools
- You’ve created your Google My Business listing.
- You get some traffic – not necessarily from search engines.
- You’re a local business with only a few locations or are in a service-based industry.
Having these five things prime you and your business to increase your SEO position.
3 Tips to Better Your SEO
Create a logical website structure
Google says, “build your site with a logical link structure. Every page should be reachable from at least one static text link.”
That means that your site should make sense to navigate. Your homepage should link to your other important pages (about, content, services). Your services page should list and link to pages describing individual services. And so on.
Keep Your site free of broken pages and links
Here’s what Google says,
“While it’s normal to have Not Found (404) errors, you’ll want to address errors for important pages linked to by other sites, older URLs you had in your sitemap and have since deleted, misspelled URLs for important pages, or URLs of popular pages that no longer exist on your site. This way, the information that you care about can be easily accessed by Google and your visitors.”
There are specific sites that help with this (like Ahrefs). They help update any internal links to broken pages that you find and are hurting your SEO.
Make sure every page has an enticing meta title and description
Every page on your website needs a unique meta description and title.
Not only should every page on your website have a unique meta title and description, but they also need to:
- Not exceed the length at which Google begins to truncate them in the search results.
- Entice search engines users to click-through to your site.
- Contain your target keyword (optional—but recommended)
Having an enticing meta title and description attracts Google and potential customers to click on your site.
One Response
Hi there, thank you for sharing the 3 tips into getting better at SEO for businesses. I think that your three points are challenging and engaging as well as relevant to a business owner. I think that through making good content to engage users to click through is super important and actually something that I myself am working on as well.