Black hat SEO is the use of non-customer focused tactics in an attempt to boost search engine performance. This often utilizes very aggressive and dishonest techniques that do not provide any value to a human user. These tactics often include the following: Unfortunately despite efforts by search engines to guarantee quality, many black hat pages […]
As smartphones have become the front line for search your keywords must reflect that type of search. More than half of the first searches are on users’ smartphones and most of those are through voice searches. As users rely more on voice commands, failing to optimize for voice search could mean missing out on valuable […]
What is black hat SEO? Black hat SEO is using potentially deceptive techniques to boost a web page to be higher on the SERP. How do I know if I am doing black hat SEO? Here are three common applications of black hat SEO. Keyword Stuffing One common black hat practice is keyword stuffing. This […]
In 2010 JCPenny, a department store, was busted for the use of black hat SEO tactics. At the time JCPenny had hired an SEO company to run and improve site ranking. This company had been engaging in what is commonly referred to as “black hat” SEO which is the act of trying to pursue loopholes […]