How do you optimize your content to be search-friendly? Here are 3 tips that will help your blogging needs!
1. Align Your Blog Post with Search Intent
Google wants to serve its users with the most relevant content. It does this by understanding why a searcher is looking for a particular topic.
To identify search intent, you’ll want to analyze the three C’s by looking at the top-ranking pages for your target keywords:
- content type- are they blog posts, landing pages or something else?
- Content format- Are they tutorials, how-to guides recipes?
- Content angle- Is there a dominant selling point?
2. Cover Important Subtopics Searches Want to See
If the top-ranking pages cover similar subtopics, they’re likely important and what searchers expect to see.
We can find these subtopics by looking at the common keywords the top-ranking pages rank for.
you can find them using programs like Ahrefs’, Hubspot or Google Keyword Planner.
3. Optimize for Featured Snippets
Featured snippets are quick answers to search queries displayed at the top of the SERPs.
Ranking for a featured snippet is a “shortcut” to the top of the SERPs, and it often has the bonus of driving more traffic to your site.
2 Responses
Nice tips. I like that you added the tips of creating content around subtopics and mentioned snippets at the end. These are good tips I’ll keep in mind. Also, you had some grammar errors with not capitalizing some letters.
I like the way you’ve explained 3 main topics and suggestions for writing a blog post. Many people may perceive it as just writing for the sake of writing and see where ut gets them. These tips add a bit more structure to the process.