Grammarly Case Study
Grammarly is an online grammar check and writing assistant. It was created in 2009 but truly began gaining traction around 2016. In just the last few years it has exploded into a global phenomenon. They have over 30 million users and a valuation exceeding $1 billion! They are easily now the top company in the industry. The majority of Grammarly’s success can be attributed to the effort they put into SEO. Ranking high on search engines has allowed them to pull in new users extremely effectively.
Grammarly is also able to keep users at a high rate due to their desire to provide people with good, helpful, and constantly new content. Grammarly is a master in the blog posts arena which is one of the main attributes to this continued success. They have hundreds of blogs posted on their website to help people and provide people with information. Not only do they have lots of blogs but they update them frequently and regularly. Much of the web and technology industry changes extremely fast. Therefore people need updated information to keep up with it and Grammarly realizes this. Blogs give them traction among people and credibility among search engines.
They ensure blog and other site content align with the user’s intent and what they are looking for. Additionally, they spend time selecting keywords that are relevant to users by doing research into their target audience. Their dedication to excellent content not only improves user experience but also enhances their visibility in search engine rankings.
One Response
As a Grammarly user, I’m not shocked that they have put a lot of effort into their SEO as I do see them at the top of my SERP when searching for writing tips and advice for some of my classes. I am surprised at the amount of blog posts that they produce and update. The great advice and useful information that they write help them get recognized by the search engine and appear higher in their user’s feeds.