As the opposite of Black Hat SEO, white hat SEO practices improve your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engine’s terms and conditions of service. These tactics stay within the bounds of major search engines such as Google and Firefox.
White Hat SEO Practices
Examples of white hat SEO include:
- Fast site loading times and mobile-friendliness
- Making your site easy to navigate
- Offering quality content and services
- Using descriptive, keyword-rich meta tags
By contrast, examples of black hat SEO include any tactics considered deceitful or harmful for consumers such as deceptive cloaking techniques and purchasing links. These tactics are extremely risky and less likely to work considering Google’s evolving algorithms.
One Response
All the white hat SEO examples you gave improve your site users’ experience, which is what most search engines like to see. Implementing these practices will allow your site to be ranked higher which will lead to more web traffic. Being honest and offering quality content is what all sites should strive to do.