Mobile optimization is a crucial part of today’s digital landscape, not only impacting the experience of users but also SEO ranking. Google’s emphasis on a mobile-first website means that failure to optimize this aspect qof a website will drastically tank your ratings on any search engine, but especially on Google. Mobile optimization directly influences key […]
Every element of a webpage plays an important role in increasing visibility and ranking for your website on search engine results pages (SERPs). Among these elements, meta tags stand out as one of the most important features, it has a significant influence on a website without the user knowing they exist. With best practices in […]
Rich Snippets (also known as “Rich Results”) are normal Google search results with additional data displayed. This extra data is usually pulled from Structured Data found in a page’s HTML. Common Rich Snippet types include reviews, recipes, and events. The vast majority of Google search results display the same 3 pieces of data: title tag, […]
Nowadays, content is supreme in the digital world. Countless people utilize its benefits, like bloggers, businesses, influencers, etc. By creating the right kind of content, you can increase the likelihood of success online. But what if we didn’t use content to just meet means-to-an-end, but as a product to be a resource for other people? […]
Keywords are the building blocks of online search, everything about search is built around them. From bots to many SEO tools, keywords guide users to the information that they need. While many are familiar with traditional keywords (restaurants in Pitsburg), long-tail keywords are one of our biggest assets. If used correctly they can unlock new […]