Rich Snippets (also known as “Rich Results”) are normal Google search results with additional data displayed. This extra data is usually pulled from Structured Data found in a page’s HTML. Common Rich Snippet types include reviews, recipes, and events.
The vast majority of Google search results display the same 3 pieces of data: title tag, meta description, and URL. However, a rich snippet displays a result that is more eye-catching than normal results, which could include ratings, images, prices, and events.
There are many benefits when a company uses a rich snippet for their website, the first benefit is that it serves as a competitive advantage against competitors. imagine you are a company selling chairs, when a customer shops online and wants to buy a chair, he sees your website with rich snippets that display the price of the chair, the rating of the chair, and a picture of the chair before they click your website. Then he saw your competitor snippet which only provide a description of the chair. The customer will naturally choose to click on your website rather than your competitor’s.
Another benefit that Rich Snippet brings is reducing spending on sponsor content. Rich snippets serve as marketing content it self if you customize it to make it more attractive to click on, instead of spending money on sponsor content, creating a good snippet with good SEO will serve as advertisement content when the customer searches for something relevant to your website.
The last but not least benefit that rich snippets bring is that it highlight the most relevant content on your page. It tells the customer what the page is about, and brings out the most attractive information on the search page to guide the customer into visiting the website.
Rich Snippet is not only a good practice of SEO but also serves as a purpose to compete against competitors, reduce spending on sponsor content, and highlight the most relevant content on your page.
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