SEO plays a significant role in the success of a business, especially on its website as businesses today are heavily dependent on the success of their online presence via their websites. There are two main types of SEO used today, onsite and offsite. Onsite SEO involves the “on-site” activity of a business’s website by way of improving the site so that it ranks higher in search engines, which leads to higher traffic and visibility. Businesses practice this by implementing only the best content on their sites by utilizing effective keywords for their content, ensuring their site’s pages load quickly and display the content clearly, and ensuring the site can be easily navigated by searchers. Offsite SEO focuses on the aspects of content not on the website that can either be beneficial or detrimental to search rankings. Offsite SEO involves demonstrating to search rankings that the website is useful and trustworthy by having other highly ranked websites link to it. Offsite SEO also includes maintaining a strong online reputation by means of social media, which can be done by soliciting the help of notable influencers in the business’s field. If a business is seeking to attract searchers or is attempting to rank higher for search results, it cannot lack in either of these departments as they are both necessary to do so. Both strategies must be properly utilized if a website is to be successful in the online world of SEO.
One Response
I like how you mention the importance of backlinks. If you have a really solid site with excellent content but few backlinks you are unlikely to be ranked high on Google since your page will lack athority. It is also important that these are quality backlinks.