UGH! Another hour wasted hunting around google finding exactly NOT what I am trying to find! Ever been there before? I think we all have. It’s like the search engine is speaking one language and you are speaking another. So what is the deal with that? Is the Google bot having a malfunction, or are you just bad at search?
While it very well may be a combination of both, another very high possibility that searchers and content creators alike need to consider is the possibility that the intent of the searcher and the intent of the content creator using the keyword may be completely opposite. As humans, we are very limited in our communication. We think in our minds in pictures — not words — and then we describe these pictures to the world around us. Some are better at describing these pictures than other, but there is always glitches in the process, and unlike a real live human that you can help guide to the same picture in your mind — Google is just sitting there returning again and again and again what it thinks that picture in your mind looks like.
How on earth can we help this??
1.) Understand clearly and specifically the range of meanings for your keywords
2.) Pick the user intentions that relate to your site/search
3.) Plan content and searching around those meanings
*Pulled directly from Professor Sweet’s class
Following these steps can help avoid hours wasted and customers mislead by confusing search results or the wrong results all together.
4 Responses
I liked how clearly your paragraphs and layout are. Iv started notices things like that while doing my own posts and that really helps to improve optimization. Overall great content and format!
I really liked your conversational tone in the post. It helped me to understand it better!
I love your title and playful but clear way of writing! This topic can be easily overlooked because of the wealth of information on the more technical side of creating SEO, so I’m glad you touched on it
I really enjoyed how you described the problem and clearly laid out how we can solve it. I liked your tone throughout the blog post as well! Great job!