The main idea of search engine optimization when used for business purposes is to stand out and be noticed by searchers to gather more customers. People need to understand their target market. If a business is aware of its target market then it can begin focusing on utilizing its SEO tactics for the right audience. To do so, the business must conduct thorough research on its customers and their specific online behaviors. This information will reveal what the target market is searching for, which gives the business the opportunity to adjust its site’s content and keywords to appear more often to searchers which in turn will increase traffic and customers for the business. If a business understands its audience, then the business will know the best keywords to reach them. Implementing the target market’s most popular high-traffic keywords for the business will practically guarantee it to catch the eyes of potential customers by increasing the likely hood the site will appear more often from their search results. Another significant part of the importance of a business knowing its target market is so that the business can resonate with its searchers and customers through specific content. This will help build trust between the business and the customer by demonstrating that the business is a sound organization that cares about solving the customer’s problems or easing their concerns. In conclusion, target market research conducted by means of strong SEO practices should be a priority of a business to increase its web traffic and ultimately acquire more customers.
3 Responses
Absolutely could not agree more, great research and effort into this man! So many businesses simply do not have focus in their target market, and, as Dr. Powell would say: “lose your focus, lose your shirt.”
Great content on target market research. You did a great job of summarizing many topics we discussed in class as well as topics that have been covered in the many other marketing classes at GCC.
You would think the importance of knowing your target market is obvious, but so many companies overlook just how important it is. Great research on an interesting topic!