Identifying what keywords are relevant to what users are researching can be difficult. It is the backbone of a good strategy for SEO so it is important to know how to choose them well. Here are some tips for identifying good keywords for SEO.
- Find relevant keyword ideas. The best way to do this is to figure out the keywords that competitors are using, find keywords using a seed keyword, and find keywords that you already rank in.
- Evaluate keyword criteria. There are two things to consider when evaluating keyword criteria. The first is search volume and the second is keyword difficulty. Search volume tells us how many searches that a keyword has on a monthly basis and keyword difficulty tells us how hard it is to rank in the top 10 organic Google search results from a scale of 0 to 100.
- Understand the intention behind a search. This will show the goal behind a users search. It is the reason behind someone’s search.
- Analyze search engine results page. To do this, all you do is look at the search results and go through the top-ranking pages.
- Choose primary keywords. This is a keyword that is the best representation of a certain topic. The primary keyword optimizes the page through the title tags and main headings.
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