Sell a Product, Not a Campaign SEO is always evolving and changing. It has turned into an opportunity for businesses to create content for their target audience by offering relevance, value, and engagement. Content marketers should use SEO techniques and treat their content like a product, not like a marketing tactic. Some content strives to […]
HOKA History Unless you are already familiar with the brand HOKA was mainly founded to fill a niche in the running and hiking community. HOKA was founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, the brand’s name itself is derived from the Maori language phrase “hoka one one,” which translates to “fly over the […]
At the heart of SEO lies content. No matter what business you are in, content should be one of your products as it is one of the most valuable assets and potentially the biggest differentiator on the web. So, what does it take to craft content that not only captivates audiences but also appeases the […]
Schema markup, which is structured data markup, can provide a way to add additional context to web content and help search engines better understand the meaning and context to web content. This will help search engines better understand the meaning and context of the information on a webpage. It helps improve search engine visibility. If […]