At the heart of SEO lies content. No matter what business you are in, content should be one of your products as it is one of the most valuable assets and potentially the biggest differentiator on the web.
So, what does it take to craft content that not only captivates audiences but also appeases the algorithms of search engines?
- Understand User Intent
What are the questions, concerns, and desires that drive the search of your target audience. Tailor your content to fulfill these needs, offering valuable insights, solutions, or entertainment that resonates with your audience.
- Keyword research and Interrogation
Keywords serve as the Launch pad of content optimization, guiding search engines to relevant content that matches user queries. Conducting keyword research enables businesses to find highly searched and minimally competitive keywords that are worthy of implementing into your URLs, titles, body text, meta tags and more.
- Quality over Quantity
Search engines prioritize content that informative, authoritative, and engaging to contribute to longer dwell times and lower bounce rates. You must master the art of providing an in-depth solution to your user’s needs, while displaying it in a way that is engaging and non-overbearing. A site page should hit roughly around 300 words of content.
- Embrace Multimedia
Include a diverse amount of media forms for your users to engage with. These could include but are not limited to, articles, blogs, diagrams, original images, original video, original podcast, interactive elements such as quizzes or surveys. These elements are “sticky” and keep people on a site.
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