Sell a Product, Not a Campaign
SEO is always evolving and changing. It has turned into an opportunity for businesses to create content for their target audience by offering relevance, value, and engagement. Content marketers should use SEO techniques and treat their content like a product, not like a marketing tactic. Some content strives to convert leads, but other content wants to do more than just sell, its goal is o create a community of loyal customers.
Customers don’t like irrelevant content. Because of this, framing your content kike a product helps it seem actionable, informative, and entertaining to your target audience. Additionally, it transforms the way your brand is able to strategize, create, and engage with your audience. Content creation and marketing is an ongoing process and it needs to be able to withstand changes in demand and in the market. When content is approached with a campaign mindset, it seems promotional and not as valuable as a product. Content needs to feel genuine and valuable, not like a sales pitch.
Design and Sell Value
When designing content, it is important to make a good first impression. Appearance, readability, and design matter because they help to influence your audience. Consumers of content pay attention to designs that stand out and grab their attention. Also, content is not just about giving information, it is about functionality. Everything on a site should serve a purpose, filler and fluff does not help you. Getting your audience to pay attention but also engage is key.
Selling value to your customers is an important goal to have. Successful brands showcase and sell products successfully across their platforms. Your brand should be focused on distributing content using the right channels to ensure it reaches the right audience and at the right time. Identifying who your audience is can help with this. Making a profile and defining how your target behaves helps you to reach them. From here, you can measure the success of your efforts.
3 Responses
SEO is a game of attention. The better the content, the more attention you can grab from a person. This will naturally result in more impressions.
I love this post! I really like how you framed it because the nature of a product is usually to solve a problem or fulfill a want/need of someone. When approached as a product, it doesn’t seem ingenuine or forced.
this is absolutely a good and effective way of creating your content to be as user friendly as possible, very cool!