A lot of SEOs finally have realized that ranking a website in the long term is not just about building a large number of links. It’s also about creating high-quality content that will attract links naturally over time. However, one type of SEO that still is underutilized is VSEO: video search engine optimization.
Although a lot of brands are incorporating video content into their overall online marketing strategies, most SEOs don’t place a high priority on it. Usually, they opt for creating various other types of content.
If used correctly, video can be an extremely powerful form of content and make a significant contribution to your overall SEO strategy, in more ways than one.
Although the idea of producing a video might seem like a “nice” idea, it’s important to remember that it must compliment your overall SEO strategy and generate a return on investment (ROI).
If you fail to define your goals in the early stages, not only will the video end up costing you (or your client) money, it will be money down the drain that could have been spent better elsewhere.
The popularity of online video presents a huge opportunity for SEOs willing to get creative to achieve results. Producing videos isn’t always cheap, but it usually isn’t as expensive as people believe it will be, either. If you’ve commissioned and marketed infographics before, you definitely can afford to produce a marketing video and use VSEO that will generate a good ROI for you/your client.
Remember, quality is just as important when it comes to online video SEO as it is when producing any other form of content.
4 Responses
I think video search engine optimization is an important aspect of SEO that many content creators and online sellers could benefit from! As a user, I often find the most value in video content, since it allows me to learn the content both visually and audibly.
I really like how you explained this concept and its importance to SEO. Would love to learn more about the process of producing this type of content for websites.
video content is becoming more and more common in webpage content. its definitely important to make sure its content is as optimized as much as the rest of the site.
Having a concrete plan and focusing the VSEO around your goals is possibly the most important step in the process. If you get that right and incorporate good video production, you should create a video that is valuable to your audience. Videos can be advantageous to websites because of the next level of communication it offers.