What is it and Why Use it?
Off-site SEO refers to efforts to improve a website’s search rankings without making changes to the website itself. Common practices include link building, guest posts, and social media marketing. The goal of off-site SEO is to get search engines and users to see you site as trustworthy and interact with it.
Using off-site SEO can boost a site’s reputation. It is important to remember to use ethical practices when doing so, or you will be participating in black hat SEO, which can harm your site. Backlinks, reviews, and recommendations help search engines see your site as reputable and this leads to visibility in search results.
Utilizing Off-Site SEO
One of the best ways to build your credibility is to focus on E-E-A-T, which stands for experience, expertise, authoritativeness, and trustworthiness. This is the concept that Google Quality raters use when evaluating search results and providing feedback to improve the algorithm. All in all, off-site SEO plays a major role in a site’s ability to rank high on the SERP.
Techniques to Use
A few important tactics you can use to boost your site’s authority is to use link building. This is the process of getting other websites to link to your site using backlinks. Another technique is content marketing. This gains media attention and finds way to distribute content to other channels through social media, influencer marketing, and guest posting. Lastly, using local SEO and reviews can help you reach your target audience and persuade others to trust your business. Using these techniques and tools can greatly impact the ranking of your site and build credibility.
One Response
off site SEO is probably even more important than on-site, because if your site doesn’t appear trustworthy or credible from the outside, most people wouldn’t even bother visiting.