Credibility: In today’s world social media has grown to become one of the top ways for people or businesses to share content. People do not only seek content from social media, but they also seek reviews and credibility a person/business may or may not have. When a business is looking to serve a niche market, credibility is the first step in delivering value. Credibility can be developed by posting/creating relevant content consistently.
Reach: Social Media has created an opportunity for people/businesses to a have a potential reach greater than ever before. Using social media it is possible to reach whatever type of target market you are pursuing. Without effectively using SEO your content may get mixed in with the rest. Using relevant keywords that appeal to your target market is key to maximizing your SEO efforts.
Entertaining and Creating Value: The goal of content is to create some sort of value to the user to enhance their experience. The best way to create brand loyalty, is to offer a product that consistently delivers value. Value can be derived by the speed and efficiency on the page. Maximizing your efforts to make the page as smooth as possible may assist in driving loyalty.
2 Responses
These three aspects are all nicely explained as to why SEO should be used to boost your social media presence, I feel like SEO with social media is not as well known as your typical SERP SEO.
Being a credible source and creating value for your target audience is a great way to reach more people. Using SEO strategies in social media apps can be a good way to boost your social media presence.