When most people hear the term link baiting, they immediately think of it as being an unethical technique in SEO. However, link baiting is completely ethical if it is done correctly.
What Is Link Baiting?
Link baiting happens when a user/company creates content for the purpose of obtaining inbound links from other relevant websites. The focus of link baiting should not come from the sole purpose of attracting clicks. The focus should come from how the content creator delivering the most value as possible to the user.
What are the Benefits?
The end goal of all SEO techniques and tools is to gain and attract more traffic on your site. So how does link baiting help in assist in that goal? Link baiting can help a site rank higher on the Search Engine Results Page. If multiple credible sites are linked to your site or content, google will view your site as more authoritative. Ranking higher on the SERP will lead to more traffic on your site.
Link baiting also will help your site establish a credible reputation. This can be a crucial role in building a startup site or even a small business site. For a retail site, credibility is necessary. When a consumer can feel relaxed about a purchase, he/she will think less about the purchase decision.
Another benefit of link baiting is creating relationships and partnerships. In the business world relationships are key to building and establishing a brand. Creating partnerships with successful sites can be extremely beneficial for your site and it’s ranking.
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