Link juice, despite its funny sounding name, is a really important aspect of search engine optimization. So first, let’s delve into what it is.
Link juice is the transfer of authority or equity from one site to another through a link. It is a representation of the value of hyperlinks from one page to another. Basically, when any other website links to a specific page of your site (whether it’s your homepage or a blog post), it passes link juice.
The higher amount of link juice that you have, the higher the pagerank of your website will be. For example, a link from a high-ranking site will typically have more link juice than a page with a lower-rank. But, if a higher-ranking site were to link to a lower-ranking site, that has the potential to improve the rank of that lower-ranking site.
Link juice is most effective when you have:
- relative, quality content
- a high pagerank (even though you cannot see your pagerank)
- relatively few outbound links
- pages that appear higher in SERPs
- user generated or organic content
- pages that have significant social media mentions
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