Steps to Rank for a Keyword

If you have a keyword you want to rank for and you want to eventually be ranked on the first page of Google for a certain term, it won’t be easy but it is not impossible. There are many steps you can take so that your website ranks high on the SERP. Ranking for keyword in organic search is an ongoing process.

Lay the Groundwork and Do Research

A good first step is to make sure that your have a strong website, the longer it has been around, the more authority and links it has. It is also important to make sure you are follow SEO best practices and following guidelines. Building a solid network through the use of social media can help you website to grow. Next, it is important to do initial keyword research. There are many keyword tools that can help you to get a sense of the search volume for a keyword as well as the competition.

Consider Competition and Your Intent

Once you have chosen a keyword, do a search for it on Google and see what your competition is already doing. Pay attention to things such as domains and URLs, titles, the type of content, and how authoritative they are. Remember that you are looking for ways to differentiate yourself!

Next, keep in mind that “intent” is our best guess at what the person using the search actually wants. An important question to ask yourself is, “What kind of content best serves the keyword?” This helps you to understand your target and what they want.

Conceptualize and Execute

The next step is to form a plan for the content you want to create. This can include content such as articles, a blog, a product page, an index, a guide, an infographic, or a video. Then you have to plan it out and execute your plan. It is important not to rush because search engines look for high-quality content.

Optimize, Publish, Analyze

The last steps include optimizing your content while you create it and leveraging the keywords. Don’t force keywords where they do not belong, you want your content to be read naturally by the reader. Finally, you publish the content and promote it so that it is reaching your target audience in a natural way. After this, continue to add and edit your content and analyze how it performs.